1. Client Overview
SparkHue Events, a creative event management agency based in Hyderabad, specializes in corporate events, weddings, and product launches. With a team of 10+ coordinators and 3 sales executives, they handle over 30 enquiries a week.
2. Challenges / Pain Points
- All enquiries were coming from multiple channels: Instagram, WhatsApp, JustDial, website forms.
- No centralized system to track follow-ups — data was maintained in Excel and coordinators’ personal phones.
- Leads were slipping through the cracks — especially during high-demand seasons.
- No visibility for management on sales performance or task status.
“We were losing track of follow-ups. There was no clear ownership per lead. If a sales guy went on leave, we didn’t know which clients were pending.”
3. Our Solution
- Implemented Odoo CRM to centralize lead capture, assign follow-ups, and track deal stages.
- Integrated WhatsApp + website forms to push leads directly into CRM.
- Created automated daily task lists and follow-up reminders.
- Designed a custom dashboard for the Operations Head to track team activities.
4. Implementation Journey
- ✅ Discovery & Demo (Week 1)
- ✅ CRM Setup & Workflow Mapping (Week 2)
- ✅ Team Training & Go-Live (Week 3)
- ✅ WhatsApp Integration & Dashboard Customization (Week 4)
5. Results / Impact
- Lead response time reduced by 60%
- Follow-up task completion improved from 50% → 95%
- Management now sees real-time status of every enquiry
- Conversion rate increased by 30% within 2 months
6. Client Testimonial
Afreen Shaikh, Operations Head – SparkHue Events
“Odoo CRM changed how we manage client follow-ups. Earlier, we lost so many leads. Now with OneTo7’s system setup, our sales team gets daily tasks and updates — no lead is missed.”
7. Visuals / Screenshots (Optional)
- CRM Dashboard
- Daily Sales Task List
- Lead Stage Pipeline
8. Ongoing Support
We continue to support SparkHue with:
- Regular CRM performance reviews
- New module planning (Events Calendar, Invoicing)
- Monthly backup and reporting automation
9. Industry Callout
Odoo CRM for Event Management | Event Agency ERP Setup | Lead Tracking for Creative Teams